Equi London Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.equilondon.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers) email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Currency Conversion

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Analytics 

Like most websites, we make use of analytics software in order to help us understand the trends in popularity of our website and of different sections. We make no use of personally identifiable information in any of the statistical reports we use from this package. We use an analytics package called Google Analytics who provide details of their privacy policy on the Google website.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you via email;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We use Mailchimp to send out information to all customers who have opted in to join our newsletter. You can unsubscribe from Mailchimp anytime at the bottom of each email sent out. 

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS
The Site is not intended for individuals under the age of 16.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. This information is up to date in accordance with the GDPR regulations that came into force in May 2018. 

CONTACT US

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Compliance Officer at info@equilondon.com or by post mail:

Re: Privacy Compliance Officer 

PO Box 72510, London, LND, SW3 9EB, United Kingdom

LEGAL 

Your use of the Equi London website is subject to the following terms and conditions, if you continue to browse and use this website you are agreeing to comply with and be bound by, the following terms and conditions of use which, together with out privacy policy, govern our relationship with you in relation to this website. 

The term ‘Equi London’ or ‘us’, ‘our’, ‘we’ refers to the owner of the website, registered in England and Wales, our company registration number is Company No: 09390680, VAT no: 204796206.

OWNERSHIP OF RIGHTS

All rights, including copyright, in this website are owned by or licensed to Equi London Ltd. Any use of this website or its contents, including copying or storing it in whole or part, other than for your own personal use is prohibited without our permission. You may not modify, delete, distribute or post anything on this website for any purpose.

EXCLUSIONS OF LIABILITY

Any disclaimers and exclusions of liability in these terms & conditions shall not apply to any damages arising from death or personal injury of any kind caused by the negligence of Equi London Ltd or any of its employees or agents. These disclaimers and exclusions shall be governed by English law. If any provisions of these disclaimers and exclusions are deemed to be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.

INTELLECTUAL PROPERTY

The trademarks, logos and service marks ('intellectual property') displayed on our website are the registered and unregistered marks of Equi London Ltd and are protected by UK and international trademark laws. Except in connection with placing an order for merchandise or as required by applicable law, you may not use, reproduce, duplicate, copy, sell, resell, access, modify or otherwise exploit our intellectual property or that of our suppliers without our or their prior written consent. 

GOVERNING LAW

This website, any content contained herein and any contracts entered into as a result of usage of this website and Equi London Ltd products are governed by the laws of England and Wales and the exclusive jurisdiction of the English courts.

Subscriptions make sure you never miss your daily dose of Equi. Instead of having to remember to buy another product, we dispatch a fresh pack of your favourite Formula each month.
Buying a subscription means you save 15% of the normal price.  

 HOW ARE PAYMENTS PROCESSED

• We don’t see or store your full card details
• You can ask us to cancel your payment and remove the details we do store at any time after the first 3 months.

When you place an order with us the type of payment made is a CPA (Continuous Payment Authority). This means that we can process subscription payments and additional purchases without having to store any of your sensitive information such as your full credit card details. The credit card networks handle your payments securely in partnership with very select authorised payment processors and your bank.  We use CPAs so we can process subscriptions without our customers having to set up a direct debit with their bank, but with the same guarantee that you are in control and you can cancel whenever you want.   Visa and Mastercard now update payment details automatically when cards are renewed, so you might not need do this when your card expires.    

DISCOUNT CODES

Any promotion and discount codes are for one time purchases and cannot be used in conjunction with subscriptions. 

GIFT VOUCHERS

All purchases of Gift Vouchers are non refundable. .